Ep 74 – Google Opens New Local Content Feed

The Marketing Drive

Short marketing message that you can use right now!

Welcome to Episode 74 of The Marketing Drive with Chris Doelle.

Google is starting to let businesses and celebrities post directly to the search results. You may have heard of candidate cards and what that allows is that presidential candidates can cascade it. It allows them to post on their Google+ platform and it will show a feed of content from their Google+ page that will update continuously.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

Press play to listen:

TRANSCRIPTION:
Google is starting to let businesses and celebrities post directly to the search results. You may have heard of candidate cards and what that allows is the presidential candidates can cascade it. It allows them to post on their Google plus platform and it will show a series, a feed of content from their Google plus page that will update continuously. So, if you were  a frequent poster to Google plus, you get lots of recent content. I took a look at candidate cards and discovered that most candidates are not doing a really good job of it. They should be doing hourly at the very least. I see some candidates who have posted to their Google plus page like 6 days ago was the most recent, pretty lacking, considering it shows up in the search results. If you search for Ted Cruz, you will see a couple winks and then you will see his feed from his Google plus page and that means to be fresh content. So how that applies to you is they have rolled it up now for some selected businesses. They just kind of doing, kind of hitting list they can choose, kind to figure out if this is gonna work or not, there have some celebrities like what I said that and with candidates but look for this to become a real thing for businesses. I think it is going to change the way that we view local when it comes to search engines while Google Seach online matters but it's kind of cool in that now, it turns your Google plus page for your business into the equivalent of blogs but it shows up in Google results and I cannot stress how big that is. Nothing you can do about it right now because it's now open to the public but I do want you to be aware of it. I want you to pay attention to what's going on and I will of course let you know as soon as it's roll out and then, I will change up a little bit. Again, use the marketing model of the content creation marketing system that we have put together or freshbusinessconnections.com and incorporate that as soon as it's available. I cannot stress how important that is.

Direct download link

Comment below or call in the voicemail line and be on the show 713-568-6361!

Leave A Response

* Denotes Required Field