Ep 75 – Snapchat Geofilters

The Marketing Drive

Short marketing message that you can use right now!

Welcome to Episode 75 of The Marketing Drive with Chris Doelle.

Geofencing is used to define a specific area. It could be a building, it could be a city, it could be around a stadium where you can do whatever cool thing you can think of that really helps your post stand out.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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TRANSCRIPTION:
Today, I wanna talk about Geofencing titles on your snapchat photos. Now, a lot of people are rightfully confused about the description of what I just said. First of all, Geofencing, what that mean is use, define a specific area, it could be a building, it could be a city, it could be around a stadium as in like a super bowl and within that predefined Geofence as it's called, you can do something and as per snapchat we'll say "Hey, if you are inside this Geofence has been created, when you are able to put a title on your snapchat photo or video and I said it's title but you can do that anywhere but you can do a specific one like a graphic one with your logo. Perfect example is you have an event coming up like a seminar like you are putting one or a launching learn or you are speaking in front of the chamber, when you have something like that, you can go onto snapchat website, you can define the location, like I said the smaller the Geofence, the less it will cost you. This is a charged. They do charge to do this. As a test, I set it up with a Geofence that was about to size of 3 of 4 football fields and for one full day, the charge was roughly 40 dollars. So, it's not that pricey and it's kind of cool. So, you can then add, like again, let's say you are putting on a seminar and it is the ABC seminar by XYZ company, you can put the XYZ company logo, there is templates on snapchat site, you can download the template or you can create the graphic for that, it can have your logo, it can say "ABC Seminar by XYZ Company, Today's date" or whatever cool thing you can think of that really helps your post on snapchat site, you can download the templates or you can create a graphic for that, it can have your logo, it can say "ABC Seminar by XYZ Company, Today's date" or whatever cool thing you can think of that really helps your post on snapchat standout. So, check it out, if you have any questions about how you could possibly use that, definitely contact me and we'll talk about it, if you go to freshbusinessconnections.com, you will see some other examples, places there that people have put there into use, ideas they have, maybe you can run ideas, entice some people and get some feedback there as well.

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