Ep 79 – Do The Deep Work

The Marketing Drive

Short marketing message that you can use right now!

Welcome to Episode 79 of The Marketing Drive with Chris Doelle.

Is your marketing clutter? Is what you send out as content just background noise, or are you saying something useful? It is rare today to see someone doing deep work on content rather that the super fast creation of today. You should always look for "meat" to add to your content and put the extra effort to get it.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

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TRANSCRIPTION:

Hey everybody, welcome back to the Marketing Drive. I am Chris Doelle and this is the show  where I use my commute time to talk about one actionable marketing idea tip trick, something that can help you when it comes to your marketing. I have a question for you. Is your marketing cluttered? Is what you send out in content, whether it's a blog post, or podcast, or YouTube videos, is all of that cluttered? Is that background noise or are you saying something useful? I'm reading a book called "Deep Work" by Cal Newport. It's all about how rare it is these days for people to do deep thought out things as opposed to the ADD world of everything flying by a million miles a minute. It got me thinking about what we put out there when it comes to content marketing. What are our blogs, what our podcasts and video casts, what they consist of and the effects they have on our audience. I guess that the question is, what you're putting out there. Is it service stuff? Are you giving a 30 thousand foot overview of, let's say you're a plumber, are you putting 10 plumbing tips for July or something like that. And giving no real meat, just lot of fluff and bread in what you're writing. Well if you are, there are some benefits from Google of just having a sheer volume of contents out there but if you want customers, if you want to turn those clicks into paying customers, you gotta dig a little bit deeper, you gotta do deeper work in what you do when you write a podcast. Get in there, dig in!  Don't just skim over a subject, give the details, give the breakdowns, give the "what fors", the "hows", the "whys" and give your opinion. Of course, that keeps it real, that keeps you as a big focus because it gives opinion but it shows that whatever the subject is that you are writing or recording about, that you are a deep thinker.  Think about it, when somebody is looking to hire somebody in a specific field, who are they gonna hire? They're gonna hire the generic person out there or they're gonna go to the old. I know a gal who does this extremely well, who knows the ins and outs of their industries. I really think those are the ones who are going to have a better job or do a better job of turning clicks into customers. I know in my seminar, I teach a lot about content marketing and what to write and I say 300 to 600 words is what is Google looking for. Well, that's the minimum, that's the minimum that Google is looking for. If you're doing a 100 word articles, it's worthless to everybody and there's nothing that's coming from that. But if you're doing 300 to 600 words, Google will pay attention to you and give you a higher ranking. But I tell you what, if your subject is something that's somebody is interested in and you can write a thousand or 1500 words on the subject then you quickly become seen as an expert in that field. And what happens when it's time to purchase whatever it is you're selling then you'll gonna do a lot better. My advice to you is take a look at what you're putting out there and make sure you're digging deep. That you're showing that you've got some  depth and you're not just spitting out "sound bites". But instead, you're adding some real value to the world. You do that and people will pay attention, people will become customers! Thank you again! for tuning again as always to the Marketing Drive. I know you've got so many options on where you can spend your attention, whether it's on audio, whether it's in reading or wherever it is. I know you've got so many options. I am honored and blessed that you have chosen to spend some of that time listening to my podcast. Until next time, this is Chris Doelle, reminding you to keep it real!

 

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