• Ep 43 – Does Your Tagline/Slogan Do The Job

    The Marketing Drive Short marketing message that you can use right now! Welcome to Episode 43 of The Marketing Drive with Chris Doelle. Today we are going to talk about your slogan or your tagline. There are companies that change their taglines all the time but the most successful are the taglines that ...
  • Ep 42 – Publish or Perish

    The Marketing Drive Short marketing message that you can use right now! Welcome to Episode 42 of The Marketing Drive with Chris Doelle. You (your company) must publish some kind of content! The content can be blogs, podcasts, books, videos it doesn’t matter. Your company simply just needs to have content out there ...
  • Ep 41 – Marketing Calendar Protects Year Round

    The Marketing Drive Short marketing message that you can use right now! Welcome to Episode 41 of The Marketing Drive with Chris Doelle. You need a system or a calender to help you schedule your marketing. There will be lean times in your business and if you cut marketing during those points it ...
  • Ep 40 – Content Marketing Is Not Overnight

    The Marketing Drive Short marketing message that you can use right now! Welcome to Episode 40 of The Marketing Drive with Chris Doelle. Content marketing is a way for businesses that don’t have millions to spend on ads to get noticed. It is effective but not fast. You have to consistently put out ...
  • Ep 39 – Network Your Marketing With Compatible Companies

    The Marketing Drive Short marketing message that you can use right now! Welcome to Episode 39 of The Marketing Drive with Chris Doelle. Networking isn’t always meeting new people, shaking hands and exchanging cards. Sometimes it is smart to network with other companies that you can promote while they promote you and share ...
  • Ep 38 – You are a media company

    The Marketing Drive Short marketing message that you can use right now! Welcome to Episode 38 of The Marketing Drive with Chris Doelle. In this generation you are a media company. You and your company must produce your story somehow. There are tons of tools out there to help you get it out ...
  • Ep 37 – What Do You Actually Get Paid To Do

    The Marketing Drive Short marketing message that you can use right now! Welcome to Episode 37 of The Marketing Drive with Chris Doelle. It is important to look at your company from the point of view of your customers. What do you do for your clients? What makes you different and special and ...
  • Ep 36 – How to use #hashtags

    The Marketing Drive Short marketing message that you can use right now! Welcome to Episode 36 of The Marketing Drive with Chris Doelle. Hashtags can extend your reach if you use them properly. Making hashtags that are simple and used by other people will bring your tags views. Hashtag hijacking can be used ...
  • Ep 35 – The importance of your call to action

    The Marketing Drive Short marketing message that you can use right now! Welcome to Episode 35 of The Marketing Drive with Chris Doelle. Your call to action is one of the most important parts of your marketing! Large companies like Coke don’t have to have call to actions because we don’t need to ...
  • Ep 34 – Getting to the point

    The Marketing Drive Short marketing message that you can use right now! Welcome to Episode 34 of The Marketing Drive with Chris Doelle. When it comes to your content you need to get to the point. Attention spans these days are low and if you put too much fluff into your content you ...
  • Ep 33 – What is your passion?

    The Marketing Drive Short marketing message that you can use right now! Welcome to Episode 33 of The Marketing Drive with Chris Doelle. No matter what it is you do for a living you must find a passion in what you to to be successful. Finding your passion is the most important part ...
  • Ep 32 – Are you killing your marketing?

    The Marketing Drive Short marketing message that you can use right now! Welcome to Episode 32 of The Marketing Drive with Chris Doelle. Don’t confuse content with marketing. 85% to 95% of all the content you put out should be educational or informational. It should not sell what you do it should sell ...
  • Ep 31 – Don’t use hyperbolic words

    The Marketing Drive Short marketing message that you can use right now! Welcome to Episode 31 of The Marketing Drive with Chris Doelle. Be careful about using words like “break through” and “revolutionary” because they do not fit the voice of your clients. You should be continuing the conversation in your clients head! This ...
  • Ep 30 – Online ads must be SIMPLE!

    The Marketing Drive Short marketing message that you can use right now! Welcome to Episode 30 of The Marketing Drive with Chris Doelle. When people are online they are zooming past pages, scrolling, clicking and everything can be a blur sometimes. When you have an ad on the internet you need to make ...
  • Ep 29 – Social Media ad spots

    The Marketing Drive Short marketing message that you can use right now! Welcome to Episode 29 of The Marketing Drive with Chris Doelle. Social media allows your business to put ads on their pages to promote your company. This can be a good tool for some companies and a bad one for others ...