Rebroadcast Ep 2 – Are you asking the right questions?

The Marketing Drive

Short marketing message that you can use right now!

Welcome to Episode 2 of The Marketing Drive with Chris Doelle.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

Are you asking the right questions?  Reframing the question may get you to the best answer quicker.

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You are joining me on my drive, my commute for work while I want to talk a little bit about marketing. It’ll kind of help, the time fly by while I drive and you know you can use it on your commute and it may help you take advantage of some of your drive time. Anyway, my subject today, came out from a book that I’m reading right now, it's called Decisive by Chip and Dan Heath. These 2 have written several business books basically and made to stick a couple others, I can't remember the names, but I like their style and I really like this book - Decisive and don’t worry I’m going to tighten to marketing. The gist of it, and I’m only a quarter of the way in right now, so, maybe there are some surprises too, but the gist of it so far for me has been that you really can improve your decision making ability and one of the things that was pointed out, one of the ways that you can do that is to change the questions you are asking or to change the options you are giving yourself. Like, again, here is how we tie it into marketing, somebody calls you and says " Hey! I’m with XYZ magazine and I really think you could benefit from our audience. We have a huge audience, 3,000,000 people view us", whatever the sales pitch is will get you an ad for this much money and everybody who uses it really raved about it. So, the first question, you ask yourself is "should I or shouldn’t I?" and that's kind of a limiting question to ask because you are not opening yourself of all options when the smarter thing to ask is, maybe, come up with another option "Should I do this or should I, maybe, put my marketing money into this other area, maybe an area that has a rate of return that you know and trust already?". Say you’re investing for every $0.50 in this channel, you’re getting back $0.75. Sure, it's amazing but it’s a profit. So, if they’re asking you $6,000 to put at this magazine ad, the question is "Should I spend $6,000 and take a chance on this magazine?". The question maybe should be "Should I spend $6,000 and take a chance on this unknown magazine?" at least unknown for my own perspective. The salesman will tell you it's not unknown, they'll say it’s a sure thing..Or "Should I maybe take that $6,000 and plop it into this marketing channel I'm already using which gives me a 25% profit on every $0.50 I spent?". That may make the decision a little more easy for you, at least, I think, it would for me because anytime I see, a marketing channel that has a positive return, I would say, that's where you put your money. And, again if you've got a couple channels that are giving you a positive return, then you just look out which one gives you the best banks of the back and it takes that success, that's where you put it there. Let somebody else take the risk. Unless, you have money to burn which I don't think most people do. And then, they can try whatever you want. So, that's my focus and again this will be quick like this every time, we will just pick one subject. Please, I need your feedback, again, I mention the call in number last time, I still, I'm not gonna change the voicemail, it's still gonna say something about Texas High School Football. Ignore that! Because I just need you to ask your questions there. If you have some marketing questions, you have some dilemmas maybe that you are facing and you want some feedback, I would love to have that, use that in another show down the road, maybe helping you a little bit and hopefully helping other people to maybe having the exact same problem. And that phone number is 713-568-6361. Call with your comments, tell me how amazing I am, tell me how amazing I'm not or a question, idea, comment, you name it!

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