Rebroadcast Ep 4 – Perfection is just scared to fail

The Marketing Drive

Short marketing message that you can use right now!

Welcome to Episode 4 of The Marketing Drive with Chris Doelle.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

Are you chasing after perfection?  Stop it!!  Get out there and make something happen - fix it later!

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TRANSCRIPTION:
I’m driving to work and we’re talking about marketing! Today, I want to talk about being perfect and how the perfect marketing plan is probably the worst thing you can strive for. A lot of people may refer to themselves as perfectionist. It’s my belief that a perfectionist is really somebody who is avoiding just doing the work, and that may be for several reasons. That could be for fear that it won’t work out or it won’t develop the way you want it. It could be fear that it will work out because there’s some backlash. There's a lot of science around the theory of crabs in a bucket why you don't have to worry, an individual crab could crawl out of a bucket but there’s so many in there pulling it down that you really don’t have to worry about that. But fear is usually the thing that causes perfectionism and it's been my understanding that perfect is probably the worst goal to strive for because as Nike says "Just do it! To me that’s a much more important message. It's not about doing it perfectly, it's about giving after and starting it. Same thing with marketing. Social media is a perfect example because it's a very low barrier to entry. Now, if you are going to do a super bowl commercial, you might want to spend some time and try to come up with the perfect super bowl promotion because it's what, to me, dollars or seconds or something like that, some crazy investment that it takes to get a super bowl promotion. And there is a whole other issue, it's not a good marketing purchase. It's illegal things, it's all that is, but social media, as the example I have known with because the barrier to entry is so low. The cost is really time, and understand there’s a lot of cost to time because if you're for spending time posting things on Facebook, Twitter, LinkedIn and all the other social media sites, that’s time you could be spending doing something else. But, again, no real cash out of hand, you can outsource that but still if you outsource that and you really shouldn't have to worry, if you outsource it to somebody who knows what they are doing, but back to the example, you could spend months and months and months figuring out what is the perfect campaign? What is the perfect situation? How many posts per day should I do? What times of day should I post to say my Pinterest account? What sort of photos do I need to put there? What categories for my pinboards? And you can spend all this time trying to make it perfect, without ever actually implementing and who knows by the time you get your perfection all created, it just could be dead. It could be on to the next figured better thing. So, to my way of thinking, just get out and start doing it. Get seen out there, interact with people, and yes, screwed up, big deal! Failure to me is one of those things that it just means you’re not trying. If you’re not failing, you’re not trying. So, get out there, fail, don’t worry about perfection, and as they say "Get her done".

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