Rebroadcast Ep 5 – The perfect meeting length?

The Marketing Drive

Short marketing message that you can use right now!

Welcome to Episode 5 of The Marketing Drive with Chris Doelle.

This show is so named because I record it unscripted and unedited on my commute to work. When an idea pops in my head, I hit record. You get my off-the-cuff take on anything related to marketing your business. Be sure to send your show ideas and questions and I will use them for future shows!

Should you plan on short and sweet meetings or leave enough time to get all your talking points in?  What is the best meeting length?

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Last show, we talked about what you do before a meeting and how you kind of psych yourself up for a meeting.  I wanna talk a little bit today about the meeting itself. What is the right length for a business meeting? Whether it’s a sales pitch or whatever. What is the right length, to that? I went to one earlier in the week, actually two in the same day. I went to one that took 15 minutes. Boom! We got down the business, we did well, what we're going to do, and exchange what we need to exchange and off I went. Very next one I went to, two and a half hours long. Completely different meeting! There was a lot more socializing, a lot more conversation. I guess, the point I’m trying to make is that there is not a perfect meeting length. Yes, blackout, how much time you think it's going to take because everybody has a schedule, you got to try to stick to it, but understand that there are times when you need to dig in deeper and you need to have more in-depth conversations. As well as other times where "Hey! It's just a high five as you go. Good to see you! Here I got what you need, see you later!". But don't feel like you're failing if you scheduled a half hour or an hour for a meeting and you came in way under it or way over it. The only factor in your success on that meeting, was, did the agenda items get covered? And are things moving forward? That’s it. If you go in there and you screw up the whole thing, and you make yourself look bad, you upset the customer, that’s a bad meeting! But it's not tight to the length to that meeting at all. It’s about what happens in the meeting. So these two meetings I just had, completely different lengths, completely different styles, but in my mind, both very successful, because at the end of the day, I don’t go to meetings to talk, I don't go to meetings to be heard. I don’t go to meetings to speak. I mean, I’m sure I have to speak in a meeting. There are some things I have to say, whether it’s answering clients questions or informing them about things that I feel they need to know. I will speak. But that’s not my point. If I wanted to speak, I’ll do that my speaking engagements. When I’m out talking about things you need to know about Pinterest or teaching somebody about radio ad, vines or conversions or something like that, then yes, I’ll get a speaking gig, I’ll get an audience, I'll get a microphone and it will be about me then.  And it will be about me sharing information to a crowd. That's not what I'm talking about. I’m talking about business meetings with clients, with potential customers or existing ones. It's not about me at that point. it’s all about the customer. So yes, answer questions, explain what you need to explain and shut off. Now, if my client feels the need to go on and on and on and talk and talk, hey, he’s paying, he's the one writing the check, so, I will listen. Now, if I see him going down the rabbit hole that’s wasting his time, I may gracefully interrupt him. He's my boss, so he can waste my time. And I don't feel it's a waste at all if it's something he feels that he needs to talk about. So, yes, there is no perfect span or length to a meeting. It is what it is. Go there, don't get hung up on anything like that. Just take care a business. Again, make sure, you go into that meeting and come on out of it with a goal of service to your customer. That type of service will do more for your marketing bottomline in anything else you do, I cannot stress that enough. How you treat your existing customers will do more to get you new customers than anything, anywhere you spend your marketing dollars.

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